Obi MobilesApple’s Former CEO John Sculley has launched a smartphone brand in India. The smartphone brand will be called as Obi Mobiles. The brand will launch low cost/ budget smartphones in India.

The brand Obi Mobiles will be initially funded by Singapore-based Inflexionpoint, which will initially invest $20 million in the smartphone business. The company will launch smartphone in the range Rs. 5,000-Rs 8,000 in India.

According to report, John Sculley said — The brand is expecting 20% gross Margins due to frugal expense model. He also expects to sell a million units and be profitable within five months.

Obi Mobiles Smartphone will be bundled with valued added services. Obi Mobiles is headed by Ajay Sharma, who previously headed Micromax smartphone division and country head for HTC India.

The smartphone will be manufactured by Singapore-based Dragon Technology in china. The smartphone will be distributed by Inflexipoint owned, Iris computers in India. Iris Computers will distribute smartphones in India through its branches and vendors.

Obi Mobiles also has a website – , the site doesn’t have any info about products, It has a coming soon tag.

The brand will launch smartphone in India in coming months, It may launch smartphones in India by May 2014. Lets wait and watch and see which type of products Obi Mobiles launches in India.