Before the WT20 started, top 5 cricket-related apps were downloaded around 300,000 times per week; the download surged 340% once the World Cup kicked off. The trend coincides with schedule of the Indian cricket team.
Increased smartphone penetration and better network infrastructure is allowing millions of users to enjoy a cricket game on the go. Three of the top 5 cricket-related apps – Hotstar, Cricket T20 2016 Live TV and Cricbuzz provide videos and even live streaming of the matches. The content consumed by cricket fans is getting diversified as users’ appetite for video is fast growing.
Ebrahim Popat, Country Manager of 9Apps said: “9Apps is very popular among Indian users due to its local apps and features. We are encouraged by the strong growth in sports-app downloads, and happy to help so many users connect with their favorite sport.”