Video marketing is changing the dynamics of online promotion. With easy-to-use animation video maker programs available now, business owners and managers can create and post their own professional-looking videos to reach their target audience with their brand’s message. This is a relatively new marketing mode and most people don’t know how to go about developing more effective promotional videos. This guide provides you 12 tips on how to go about producing high-quality, client-compelling videos.

1. Create a Good Script & Concept

The script is the foundation of the video. Determine the video’s format. Will it be a product demo or someone will be talking a worded script. Once you have created the outline, add the details, and follow this up with storyboarding. Remember, the script is the heart of a video and it should have lots of substance.

2. Tell an Engaging Story

People are more likely to watch a video to gain the desired information than read through a long copy. However, it is important that that video is engaging and keeps them glued to their seats. Telling your brand message in the form of an interesting story can be the perfect way to achieve this. Make sure there is a plan behind the story and it should lead your viewers to your product or brand. It is likely that your product may need more than one explainer video to help explore all its features and benefits. So you can create a series of videos so that your audience waits for the next engaging video in the ‘story’.

3. Keep it Simple

If you want your business video to be effective, make sure to keep it simple. There should be no corporate jargon in it. Your potential customers want to understand what your business does and how it can solve their problem. It may seem a good idea to add lots of details, but that is more likely to confuse them and send them away.

A good explainer video tells a good story, keeps it simple and provides solutions to their problems. Also keep it brief and compelling and focused around a targeted message. Don’t try to provide all the features and benefits in the same video. Avoid the common business words and professional jargon.

4. Include Your Customers or Employees

When you include real customers or employees it helps add authenticity to your corporate video. People are more drawn to a promotional video if it features real customers who have benefited from the brand. When you feature your employees, your potential customers will also get to know the people working in your organization.

5. Mobile Optimized Videos

Every time you create a video using a video maker, make sure it is mobile optimized so that it can be played on all the commonly used devices including smartphones, tablets and desktop. Videos have very high viewing rates on mobile devices. If you ignore this segment, you are missing out on almost 50% of your viewers.

6. Plan Video Distribution

Once you have created a video using an online video maker, you will have to post and share it in different online platforms. It is recommended to plan its distribution even before you have created it. YouTube, Vimeo, DailyMotion, and Facebook should be the most important platforms where your business videos should be promoted. Also make sure to embed the video in your website and blog. You can also link to it within your articles, press releases, and newsletters.

7. Don’t Forget Call to Action

A business video without a call to action will not take your viewers anywhere. Even if it is a brand-building video, make sure there is a subtle call to action (CTA) to get them to do something. When you have an engaged viewer, you should point them to the next step. It may involve nothing more than subscribing to your newsletter, visiting your website, or liking your Facebook page.

8. Learn from Other Promotional Videos

Search for promotional videos and TV commercials of products similar to yours. Study the techniques and styles used by them. Avoid copying any of their content. A good strategy to create an affordable video is to have a series of testimonials from your satisfied customers. Viewing other marketing videos can help you learn a lot, making it easier to create your own videos using an animation maker like

9. Include Animation & Motion Graphics

The latest online video maker programs let you add animations and motion graphics to enhance your video’s quality and the effectiveness of the message. Creating animation and adding to videos was an expensive affair in the past, but it has become both easier and much more affordable than ever.

10. Add Appropriate Music

When an appropriate music track is included, its effect can be far reaching. It can be a simple beat in sync with the movement or a background melody. The right type of music can create an entertaining ambiance. Besides, you will not have to worry about costs, as royalty free music is easily available.

11. Shoot More Close-ups

When you shoot your explainer video, keep in mind that it should be easily viewed on smaller screens too. So the close-up shots will be more compelling on smartphones and tablets than wider shots. Besides, there are many production-based advantages of shooting close-ups. Lighting, organizing and shooting are easier and more affordable with close-ups.

12. Brand the Video

Using a branded title card design for all your promotional videos helps add consistency. It will also give a more professional look to your whiteboard video. So make sure your video is branded. This will also help increase your brand’s views and boost recall value.

So follow these 12 tips when creating a promotional video using an animation video maker. Make sure all your videos are brief and include a call to action. They should solve a problem or do something to give something in return for your audience spending their valuable time. Remember, if you want to create a longer video it should have something more engaging and interesting.