Smart marketing means staying up to date with developing technologies as they are released and implementing them into your own business so you are always on top of the game. One of the newer products you may just be hearing about, as it is recently receiving more coverage, is ringless voicemail technology. Ringless voicemail can be a valuable addition to any call center. If you are thinking about incorporating ringless voicemail into your strategy but want to be sure you fully understand what it is and what is uses are before you start, here are three frequently asked questions about ringless voicemail that will give you further insight into the technology.

What Is a Ringless Voicemail?
Aptly named, ringless voicemail is a call strategy that delivers pre-recorded messages to a recipient’s mailbox without having to go through the process of calling and physically speaking with them, and without having to wait until the phone finishes ringing to be directed to their voicemail. Rather than showing up as a missed call, these messages will simply show up as a voicemail once they are delivered.

What Are the Benefits of a Ringless Voicemail?

Those who first hear about this process will logically ask, why not simply do things the traditional way? After all, calling up customers has worked insofar, right? While you can (and will) still call and speak with your customers, ringless voicemails provide benefits for both you and for the person on the receiving end of these messages that can’t be found with traditional calling methods. On your end, choosing to use voicemail drops rather than having to physically call every person on your list can save time and ensure that your agents are only speaking to people who are going to need the engagement.

For those receiving the voicemail, this process can be much simpler as they will be able to learn more about why they received the message without having to speak with anyone, which can be more desirable. In the end, it is about making sure that your customers⁠—past, present, or potential⁠—have the best experience with your company!

Are Ringless Voicemails Legal?

Arguably one of the top questions in regards to this calling strategy, the legality of voicemail drops is a highly-debated subject. To be clear, there are no laws in place under the Telephone Consumer Protection Act (TCPA) that prohibit these types of calls, which means that you do not have to worry about setting up your own voicemail drop strategy to find out that it is illegal down the road. That does not mean, however, that these practices have not been disputed in court. For the most part, using a ringless voicemail system should be safe. These voicemail drops still fall under the definition of a call and their less invasive nature means they are unlikely to be banned. That said, you should always make sure you are not actively spamming your call list or using your voicemail drops in a way that could violate existing TCPA laws. There are some existing cases in which voicemail drops have been found to be unlawful. It largely depends on your state and the differences in the cases that have been brought to court. As long as you exercise caution, you should not experience repercussions.

Now that you have a better idea about what ringless voicemails are and what they accomplish, it is time for you to set up your own. To get started, visit a high-quality tech marketing company such as Stratics Networks to get your system set up and to optimize your marketing strategy for the best results!