In an age of digital marketing, a good website design helps the business attract new customers, retain old ones, and build the brand credibility. This is why the mistakes that web designers make can be detrimental to the growth of any business.
For example, if a website is not user-friendly, users will not stay on the page for long. Many things can go wrong for a company, especially if a site is not optimized to suit the needs of the ‘new-age customer.’
Let us take a look at 5 of the most common web design mistakes:
- Unresponsive web designing
A site that is compatible with the desktop may not work well on a mobile. We live in an age where 90% of the information is consumed through mobile devices, and if a website is not built keeping this in mind, there are bound to be problems.
In fact, many studies have indicated that the use of a desktop is much lesser than it was in the last few years and the use of handheld devices have plummeted.
On the whole, mobile-friendly websites tend to perform much better, and even studies indicate that people prefer mobile browsing. Also, research reports suggest that if people find that a particular website did not work well on their smartphones, they will not hesitate to move to another site for information.
- Poor navigation and usability index
If navigation is a nightmare, the user will leave the page and move on without second thought. Poor navigation is often one of the web design mistakes that should never be made. A website has to be easy to use, and if it is not, competitors will have an advantage.
- Long loading time
People tend to be impatient, and if a page is taking too long to load, the visitor is bound to click the ‘back’ button. As the load time increases, the bounce rate also increases proportionately.
- Not complying to design aesthetics
No matter how great a website is if some basic design principles are not followed, it might become a recipe for disaster. Designers should ensure they do not use inappropriate photos or graphics or place ads in the wrong place. Font size and whitespace should also be taken into consideration. Another faux pas is the use of too many confusing design themes and colors.
- Not hiring a professional
It is crucial for a business to hire a professional web designer to do the job. Investing in a good team of designers will help hugely and will do good for the industry in the long run. A good designer or a good web design company is a good investment for a business.
To build a good web presence, a good web design strategy is essential. Before creating a site, it is wise to do a little competitor analysis and chalk out a plan of action.
It is critical to make a good first impression or revamp an existing site to boost viewership. It always pays to be one step ahead to keep up with fierce competition and make a mark in the era of digital marketing.