Pinterest enables pinners to share, explore and store visual inspiring and helpful content. It’s a beautiful social media platform that aids in reaching a large number of customers. Listed below tips aid in marketing firms on Pinterest.

1. Creating Collaborative Boards

Increasing the number of pinners and having a new group, it’s crucial to create collaborative boards. Collaborative boards allow pinners to add great content while sharing their Pinterest skills. These collaborative boards enable you to showcase your ideas and reach a more extensive customer base.

The creation of boards with a common theme helps in keeping them organized. Users later discover new contents that relate to their interest which they leave a comment.

2. Including Pinnable Images in Published Posts

Pinterest enables you to create tall and vertical images. It’s essential to have two big images on every post that you publish. These pinnable images help to pin the image they like while leaving a comment about it. Pinnable images create an engaging invitation to repining the article.

The majority of pinners prefer visual content, making Pinterest a solid place to distribute all types of content. The images drive many customers to see what they are purchasing. Pinners may also stop to view the pinnable images while viewing other contents.

3. Use Keywords in Board Titles

Pinterest facilitates excellent search capabilities. The use of keywords in board titles increases the chances of having many pinners. Selecting a category for each board helps people to find them easily. The description used in keywords helps pinners to tweet your pin.

Pinterest is a search engine for images. It’s similar to Google search in that it gives the best results for the keyword searched by the user. The addition of suggested keywords helps pinners to narrow their search and scroll until running relevant pin.

4. Adding Rich Pins in Pinterest Accounts

Rich pins give additional details. Rich pins such as apps, articles, and recipes are enabled. Choosing the suitable rich pin depends on which activity you conduct. Undergoing best Pinterest courses equips one with technical knowledge on how to add it to the profile.

The steps involved include applying for them before using them. This activity helps in the proper sync of your data. After application, content from web pages with correct Meta tags will appear as rich pins. Any update will automatically reflect on edits made on the site. Rich pins increase the number of customers since they provide all information that seems beneficial.

5. Integrate Pinterest on Your Website

Integrating Pinterest on your website helps drive more traffic from one web page directly to your Pinterest profile. Pinterest helps in linking your visual content to another website. Both written and visual content can be easily shared while directing users back to your website.

First, you need to set up a Pinterest account then begin sharing content. Uploading your content on the platform is the next step and share links to your website and blogs on your pins. Access to Pinterest Analytics and other features like native video player depends on the account you are using.


Pinterest drives more traffic to your online sites. It allows its users to showcase their brands. Being ranked among the best social media platform promotes its use by a large audience,

About the Author

Emily Lamp is a professional writer, working closely with many aspiring thinkers and entrepreneurs from various companies. She is also interested in technology, business growth and self-improvement. Say hello to Emily on Twitter @EmilyLamp2.