These days making sure that your eCommerce website has the best on page SEO completed is extremely important. This also means that you need to know everything that there is to know about the topic, which includes keyword research, website architecture, on-page SEO, technical SEO, content marketing and link building. Here is everything that you would want to be aware of and implement for your online store now.
The first step that you are going to need to make sure that you are doing is keyword research. This is extremely important and must be done first because it would affect a lot of other areas like technical SEO, the site architecture and even the URLs that would be chosen. You should choose the keywords that you are going to be using based on the various products you are going to be showcasing and you can find ideas everywhere. There are many tools that you can use and you can even head over to some of the most popular online stores to see how they have managed their keywords.
The next area that you are going to want to focus on is the architecture of the site, which is simply how the pages are going to be arranged and organized. There are a few rules that should be remembered when you are doing this work, including:
- Keep the pages scalable and simple
- Stay only 3 clicks maximum from the homepage
These rules will help you to make navigation easier for the viewer and it should be easy to use and easier to understand where you need to go. Think about staging the website in a manner that has a homepage and then 3 main categories under that and then 2 sub categories beneath that and then the products. This means that the products are only 3 clicks away from the homepage, which can easily be navigated back to if needed.
On Page SEO
The next thing that would need to be considered is the on page SEO and this means using a wide variety of keywords as well as tags to ensure the search engines can read everything. Make sure that you are using some modifiers that you can add to your keywords to bring in a lot more traffic, including:
- Free shipping
These are often the keywords that everyone is looking for and that catch the eye of the viewers. You also want to make sure that you are implementing other keywords to bring them to the site like sales in title tags and much more. The more of these modifiers you add to your keywords, then the more long tail keywords you are creating and the more traffic you are going to get.
Content Marketing and Back Links
The other area where you need to make sure that you are focusing on is the content marketing. This is where you are going to be able to write the information that the viewers are going to want to read and you need to make sure that you are visiting where they are. Not only do you need to ensure that you are posting to your blog and website regularly, but you should also post information in other locations.
This is a great way to do your marketing and it can bring more viewers from other sites and it can help to increase the back links that you have. These backlinks are important and they need to be in locations where the reader and viewer can find them, including in industry related forums. If these backlinks are posted, then they would give a direct link to your site and the product that you are referring to.
There is a lot that you would need to take into consideration when it comes to the eCommerce SEO services. You should think about the keywords that you are using and making sure that you are choosing the right ones in the very beginning. Also, think about the title tags that you are using and that you are posting your content in the right areas to not only bring in more traffic, but also to get more backlinks at the same time.