TikTok has exploded into popularity lately. This social media platform has become the go-to destination for online entertainment with the millennials and Gen Z. Millions of people use the app every day. This makes it the perfect untapped site for social media marketers to connect with their customers. Therefore, it is not a surprise that people are always looking for tricks to grow the presence of their brand on the app. If you too are among them then buckle up as this article is going to discuss some useful tips that will allow you to do just that.
However, before beginning with the list, make sure that you have access to the internet at all times. This is because you would like to know how well your posts are performing on TikTok. My friend has subscribed to the Spectrum mobile plans. It allows him to monitor the progress of his content that he shares on the app. Let’s get to the tips now!
#1. Connect with the Right Influencers
TikTok is like an ocean of influencers who have either established themselves as stars or are experiencing viral success. It is best if you connect with influencers that are currently growing on application based on their followers and video views. You can then ask them to collaborate on a video or can even run a sponsored hashtag where different influencers will make content for your videos. Many fashion and beauty brands are doing this and are gaining impressive results.
#2. Get Creative with Your Content
Everyone wants to make a viral video to get more organic views and shares. But do you know how to make one? If you are answer is no then don’t fret! There are some specific factors that you need to take care in order to make sure that you make a decent video. At the same, you would have to get creative with the entire process. Those factors are as follows
- Be Funny: You will have to add a bit of comedy to make the viewers laugh.
- Provide Value: You would have to make sure that to provide something of value to the viewers. This will encourage them to share it.
- Create Eye-catching Content: Your videos should be visually appealing that can attract the attention of the viewers in an instant.
As long as you have incorporated all these elements in a video, you can expect it to click with the viewers.
#3. Use the Power of Hashtags
Don’t ignore the important of hashtags. This will play an integral role in getting your videos more organic views. Just observe the hashtags people are searching for that relates to your niche. Once you do that and add them to your videos while posting, you will begin to notice your videos generating more views. Another important element that you can make use of is the hashtag challenge. Challenges on TikTok usually get tons of attention. Therefore, it wouldn’t be a bad idea if you work with influencers to create a hashtag challenge and who knows it might just go viral.
#4. Engage with Your Followers
If you want to be successful on TikTok then one thing that you can do is to engage with your followers. You can do this via the comment section where your consumers can leave comments that you can answer. Furthermore, the number of comments on a campaign video can tell if your target market is interested or is excited for the new product that you are planning to launch.
#5. Use TikTok Advertising
To get more engagement on the app, go for TikTok advertising. It is a new feature which works just like Instagram and Facebook advertising. The company has introduced TikTok for Business which is officially for different brands who wants to advertise. These ads are of different types such as an In-Feed Ad. The benefit of the ads is that they can be made on an affordable budget. These ads will certainly catch the attention of your audience.
These are some of the tips that will help you make the most of your TikTok efforts. You can incorporate them into your marketing strategy to grow your brand even further. These tips will certainly help you make a splash on the business world. So, don’t hesitate while trying them out! Also, to ensure that you use the app seamlessly, it is advisable to get a strong internet connection. The band width and speed I get in my Spectrum package enables me to use TikTok on the go. You can do the same!