This Christmas was very special for Apple inc. iOS devices, as they were sold 5 times more than Android powered devices in US on Christmas Day, disclosed IBM.
IBM shared the online shopping trends of December 25,2013 in US via its IBM analysis benchmark. IBM in a press release said
iOS vs. Android: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
Apple’s iPhone and iPad have maintained their edge as shopping tools, even as Android products sell in far greater numbers.
Many times we hear about Apple getting creamed by Android in marketshare, and yet, IBM’s data says that iOS is a clear cut winner when it comes to mobile traffic and shopping.
The caveat here is that this U.S. only data. But, in the U.S. iOS reportedly has a minority share of the smartphone market. Android is supposedly the biggest operating system. Android, which is used by Samsung Electronics and other top manufacturers, accounted for 81 per cent of smartphone shipments last quarter, according to International Data Corporation. Apple had a 13 per cent share of the market.