In 1996, Bill Gates wrote an essay in which the quote ‘content is king’ was mentioned. In the essay, Bill Gates described the future of the internet as a marketplace for content. But at that time, very few people realized its meaning, as the use of the internet was minimal in comparison to its current status. Now, we can say that every word mentioned by Bill Gates in his essay has turned out to be accurate as the internet is being dominated by content. This is why content marketing has become so crucial in the current era.
It doesn’t matter whether you are building a website, or building a social media profile, everywhere content is the main priority. In the current era, the traditional marketing methods are slowly losing their value, and new-gen marketing methods like content marketing are becoming more prominent. In this blog post, we will divulge into the world of content marketing and try to understand it in a particular way.
What is content marketing?
Content marketing is a type of marketing technique in which engaging, relevant and unique content is created and distributed continuously for enticing and acquiring a clearly defined audience.
So, instead of pitching your product and service to the audience, you provide engaging, relevant and unique content to your target market. In layman’s language, content marketing is the marketing of a brand by building and sharing informative, entertaining or educational content regularly.
You should know that most of the leading brands use quality content for making their content marketing strategy successful. Big companies like P&G and Microsoft use the best form of content marketing strategy to maintain their dominance in the market. But this doesn’t mean that content marketing is limited to giant firms only. Creating good content is not related to money; it is all about your skills and knowledge. This is why all small companies use content marketing without worrying about the budget.
The three core elements of content marketing
Defined target audience
One of the most crucial things to know while designing a content strategy is to know who you are trying to attract. This is where you need to define your target audience. Before looking at any other aspect of content marketing, your firm should decide to whom the content will be targeted. In most of the cases, the target market are defined by the most common demographic that would be interested in buying your product or service. Writing content according to your target market will allow you to provide more relevant and meaningful content.
Consistency and Quality
Consistency is the key to making your content marketing technique successful, but that doesn’t mean that you should start posting irrelevant content every day. While planning your content marketing technique, it is imperative to balance both quality and consistency. If you are not able to create content daily, then you can share the content of other influencers who are related to your business.
Trouble-free sharing and aggressive syndication
Adopting dynamic syndication works quite well in content marketing plan as it gives more exposure to your content. You should always syndicate your content on different platforms like social media sites, groups, newsletters, popular online magazines, etc. But while choosing the platform for syndication, the presence of your target audience should always be kept in mind.
Similarly, it is essential to provide sharing options, give an option to email the content and the feature of saving the content for reading later to make it easily shareable.
Without a proper content marketing plan, all your efforts of building a strong presence on the digital platform will go in vain. Consistency, quality, exposure, and engagement are the four main things to consider while designing a content marketing plan. With an impeccable content marketing strategy, you will always get expected results from your efforts on the digital platform.