Freecharge recently conduced blogger’s meet at its office. The meet was taken by Freecharge CEO, Mr.Govind Rajan. spoke on two key areas user interface & experience (UI/UX) and security.
UI & UX
The fundamental principles that dictates UI/UX strategy for Freecharge is ‘No typing only tapping’ and the transaction should happen in less than 10 secs. The emphasis is on ‘faster checkouts’ in anything and everything consumer does in relation to payments.
Govind demonstrated this by doing a recharge on his phone in less than 10 secs, you heard it right – he uses a prepaid connection just like the majority of Indian consumers to understand their psyche.
He spoke about the features like ‘Bill Payment Reminder’ and ‘Auto Pay’ that have been a direct outcome of the fundamental principles mentioned above.
Govind spoke extensively on the aspect of security – the systems that are in place – so that consumers can have a secure payment experience.
He said that Freecharge has built its own (in-house) risky transactions management platform and has a dedicated risk & security team that looks at patterns so that they are always ready to respond to any and every kind of fraudulent actions possible. The platform has been built purely on the basis of Indian data and not global data – which makes it even more robust and trustworthy.
He added that passwords of users are never stored in the Freecharge system. All passwords are encrypted using one way non-reversible keys which makes it impossible for abuse. Freecharge has actually assigned every single bank account of the country to pin codes and have a database of risky transaction pin codes.
The eye opening fact was that in terms of risky transactions Freecharge is at 1/7th of the Indian benchmark which is better than many top financial institutions.
Govind explained that the systems at Freecharge are designed to study 500-600 parameters of the mobile phone and over time have become robust to raise flags when a suspicious transaction are recorded. Elaborating more, he gave example of the attack on Yahoo wherein Freecharge reached out to all its users who have a registered Yahoo account and made them to change their passwords.
He said that there are systems in place wherein ‘lock-out’ can happen if a consumer tries beyond ‘x’ times to login and is not able to login.
Freecharge has deployed a number of proprietary technologies to deliver best in class security. It is compliant with all major security standards such as PCI-DSS compliance. The wallet has very stringent protocols on wallet velocity, device fingerprinting, device encryption and identification and hold limits which are designed to trap and eliminate fraud.
The proprietary technology ‘On-the-Go-Pin’ (OTP) fulfills the RBI’S mandate for two-factor authentication and does not require even a single additional investment by retailers or a customer, making the transaction secure, swifter and in less than 10 seconds!
An upcoming feature, ‘AutoPay’ was also introduced. Users can now activate AutoPay and completely forget about their recharge and bill due dates. Also, the category of ‘donations’ was introduced wherein users would be able to donate money to various NGOs using the Freecharge wallet and also get the certificate to claim tax exemptions.
Varun Arora covered ‘Fraud and Risk’ in the next segment and how Credit Card theft and Account Theft are part of the game. He explained how we at Freecharge are performing high level fraud checks to minimize and tackle these attacks.
The group broke out for lunch post this. The day ended after a visit to the Customer Service team in the building across the road. They were told by Mr Velu, AVP Operations that most of the customer queries and complaints were addressed within 20 minutes that they came in throughout 24 hours of the day and 7 days a week.
This was a session to get up, close and personal with Freecharge and led by the CEO the team at Freecharge shared lot of interesting facts about Freecharge and how they are relentlessly working to give consumers the best digital payment experience in the most secured way.