The latest technological advancements are poised to change the landscape of the conventional gambling experience as the industry continues to introduce new features to keep existing customers engaged and attract new clients.
Using virtual reality (VR) and artificial intelligence (AI) technology, betting companies have evolved to unprecedented heights and they show no signs of slowing down.
Sports betting platforms in Australia are adopting these technologies to offer a more immersive gaming experience and improve functionality. Increased accessibility and more appealing features lead to an increase in engagement and revenue.
Read on as we look at how AI is influencing the betting industry in Australia.

Tailored Promotions

Online gaming is undergoing an unprecedented transformation with the integration of AI and machine learning technologies. These advancements will take user experience to the next level, providing highly personalised promotions.

Among many noteworthy benefits of AI in sports betting, predictive analysis leads the way as arguably the significant advantage, providing operators with a more comprehensive overview of the latest trends, historical data and betting patterns.

Operators continue using AI for in-depth studies of player behaviour, predicting user preferences and delivering customised suggestions and game recommendations. But AI’s implementation within the industry doesn’t end there.

From a bettors’ point of view, AI can be used to track patterns and supply punters with tomorrow’s best bets based on their wagering history. Let’s use horse racing, the most popular sport in Australia, to highlight the point.

AI Influence on Horse Racing

Betting on horse racing occupies the central role on almost every gambling platform in the country. As in any other sport, understanding the strengths and weaknesses of your horse is a vital element that makes the difference between winning and losing.
Sports betting companies are leveraging AI to determine the odds more accurately. But using the same information would be equally beneficial for punters, preventing operators from having a significant head start. Data is the key, and using AI to collect and analyse it could be a game-changer.
Imagine knowing your horse’s performances when pitted against specific adversaries from their first encounter or getting an insight into their achievements under particular weather conditions. We’re talking about a next-level type of betting.

Customer Support

Customer support is paramount for any business. It’s at the forefront of companies’ efforts to maintain customer satisfaction and loyalty.
Efficient and responsive customer support has one purpose – addressing concerns and queries promptly. In a competitive market, exceptional customer service is a standout feature, establishing trust and credibility.

The highly anticipated emergence of AI-powered chatbots will offer prompt and contextual customer support.
Machine learning algorithms are poised to increase the prospect of identifying early indications of problem gambling and boosting the use of responsible gaming measures.

Responsible Gambling

The online gaming sector continues to confront ongoing challenges deriving from dynamic regulatory changes.
World governments have intensified scrutiny amid the industry’s unprecedented rise in revenue, resulting in more stringent compliance standards and requirements.
Betting operators adopt advanced tools like self-exclusion features and spending limits to heighten initiatives to address problem gambling.
On top of that, there may be an intensification of advertising restrictions, particularly in the Australian market.

Bettors Must Pay Attention

Scepticism is the enemy of progress. Throughout history, innovators were often subject of scrutiny and harsh judgement. Likewise, innovations were usually looked upon with doubt and suspicion.

It is in our nature to approach the changes with caution. We’d rather play down than embrace the unknown. But, unlike individuals, businesses know no scepticism – only calculated risks.

With that in mind, it’s unsurprising that leading betting companies view tech innovations such as VR and AI as welcome additions to the industry. And unlike people, they’re nothing if not rational.

However, when consumed in large quantities, optimism can be as harmful as scepticism. Unfortunately for bettors, optimism is never in short supply among them.

By contrast, they have it in abundance, which often leads to losses. Betting is a subjective matter, and that’s where technology comes in.

Machines have no emotions. They learn faster than us, scour the web for data at an outrageous pace and notice patterns at first glance. The combination is a formula for success in the realm of sports betting.

On that basis, learning to take advantage of VR and AI and leveraging them to upgrade risk management could be a powerful tool for users.

Tech-savvy consumers are well-positioned to do just that. Even for those lagging behind the latest trends, it’s not too late to get familiar with these technologies.

Betting companies are already taking full advantage of the latest tech trends, and bettors can’t afford to be left behind. Remember, learning is a process. You must learn to crawl before you can walk!