Different e-commerce stores are emerging all over the internet. A solid SEO strategy can make it possible for small business owners to be noticed by their target customers. Optimizing your website is the key to boosting your conversion rate and ranking on the first page of search results.
Page speed and the website design are some of the SEO ranking factors affecting Singapore websites. Digital marketing trends change and relying on old SEO tricks can be risky. These cost-effective steps will help you to improve the SEO ranking of your e-commerce website.
- Enhance your UX
UX determines the success of your e-commerce site to a great extent. It’s imperative to have a smooth site architecture and checkout process. Consider hiring an expert to save time and avoid costly mistakes.
Several online visitors will confirm whether a brand implements SSL encryption technology before buying a product or even share their information. Your site navigation should promote easy accessibility to your information. A mobile-friendly theme and responsive design work best.
- Invest in content marketing
The content on your web pages like product description and about us isn’t enough for content marketing. A good number of successful e-commerce stores blog regularly. Let your target audience know that you care about them.
You can add value through storytelling and sharing long-form or short-form that can help them to solve a problem. The best thing is to embed the blog link on your website.
- Research target keywords
Using keywords that are relevant to your industry will help you to drive organic traffic. Highly-competitive keywords are not advisable especially if you’re running a small business. Opt for long-tail keywords and consider user intent instead.
The keywords you choose should have a high search volume if you want to rank higher. You can take online seo course to understated which keywords to choose.
- Adopt ethical link building strategies
Designing a superb website and providing awesome content will make it easier for others to link to your site. Try to strike the balance between internal link building and external link building. Many business owners often buy links and end up being penalized.
It’s ideal to use links from authoritative sites and avoid those with high spam score.
- Fix errors
Find out the elements that are hurting your site speed. The easiest way to detect errors in your e-commerce store is when conducting a site audit. Some of the common issues include duplicate content, redundant files, annoying pop-ups, heavy images, and broken links.
Consider whether it’s time to move to a different hosting provider or content management system (CMS).
- Study your competitors
There are lots of things you can learn from your competitors especially the successful ones. Spending time on their social media pages and website can give you an insight into their digital marketing strategy. Taking this step is beneficial in one way or the other.
For instance, you can request a backlink or write a guest post on their sites.
The entire SEO concept can be overwhelming to beginners, but that that doesn’t imply that it’s rocket science. Start by taking any of these steps and watch how your SEO ranking will soar over time.