PVR Cinemas, India’s largest Cinema chain has launched country’s first Fully Digital loyalty program. The company is calling the new loyalty program as PVR Privilege Program. The program was unveiled by Bollywood superstar, Aamir Khan.
The PVR Privilege Program comes with following benefits:
- Reward points on each purchase of tickets or food and beverages
- Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B
- Personalized offers, and services at cinemas
- Bonus points during special occasions
- Easy to use, with a QR-code based virtual card in App, Website and at Cinemas
The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from first time visitation to subsequent transactions. Points start accruing on tickets, food and beverages, with quick redemption at both off-line and on-line channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.
“We are pleased to debut PVR Privilege, our loyalty program, which is designed to be one of the most rewarding programs in cinemas.It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR cinemas. By being an early mover in offering a loyalty program, PVR continues to enhance the movie going experience for PVR’s valued guests” said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd.
“PVR privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the PVR Privilege program over the next 2 years. The growth of the PVR Privilege data base will allow us to reach more movie goers than ever before, with greater efficiency and precision.” said Kamal Gianchandani, Chief of Strategy, PVR Limited.
