In the world of digital marketing, things always change fast. This industry was made to constantly evolve, which is great for those looking to stay ahead of the curve. However, all these changes can be detrimental because it’s hard to stay on top of all the information out there.

Search engine optimization (SEO), is a good example of this. There’s always new information being posted about what to do and what not to do, but this can be overwhelming when it comes to separating the truth from the facts. To ensure that your digital marketing strategy works for you, keep these common SEO myths in mind.

Myth: you only need to worry about content

Content is king when it comes to any digital marketing strategy. But content shouldn’t be the only thing you focus on. There are plenty of other factors that you have to develop as well, such as keyword optimization and link building.

Content will not work to its highest potential without links and keywords to give it authority, and vice versa. At the end of the day, SEO needs to be considered as an overarching strategy, and it is a mistake to only focus on one specific area to boost your rankings.

Myth: Google will do it all for you

While Google web crawlers are sophisticated pieces of technology, they won’t do everything for you. Some business owners believe that if you simply put a bunch of links on a webpage, Google will be able to magically deliver results to your users.

This couldn’t be more wrong: SEO requires some elbow grease to make it work properly. Plus, Google works by mimicking human behavior, so if you have tons of links on your website, it will take ages to properly crawl everything.

Myth: you only have to rank for one keyword

There is no such thing as a magic keyword. Some users believe that if you rank for one keyword, that it will bring a ton of users to your webpage. Again, that’s false: your entire SEO strategy will not hinge on the ranking of a single word.

Instead, you have to focus on creating content around topics as a whole. Ranking on one word has the potential to look incredibly spammy, which can actually flag Google to penalize your website.

Myth: follow what the big names are doing

SEO is special in that it has to be customized to whatever your business is doing at the time. This means that all SEO isn’t created equal, and no two businesses should be doing the same thing, according to Orlando SEO experts at Central Florida Media Solutions.

You need to customize your digital marketing strategy to work for exactly what you need it to do. Don’t know where to start? Working with a digital marketing or media company can help put you on the right tract and help you develop a great marketing plan for you and only you.

Myth: social media is important for rankings

While social media is incredibly important for brand visibility and awareness, it will not help you with your rankings within a search engine. But this doesn’t mean you should completely forget your social media platforms entirely. Potential customers will want to see that you have a good following to add to your credibility.

Follow these tips to really benefit from a great SEO strategy. As long as you keep these myths in mind, you’ll be set toreally thrive in the world of digital marketing.