Top Business Instagram Tips
- Clearly indicate what your business does
You can start by ensuring your profile is properly set up. This means selecting a good profile picture and your Instagram handle should also show what you do. Make sure to also add your website link.
Your Instagram bio should also be well written. It should show some of your personality without being too boring or overly business-like. It is also a good idea to also use a couple of product or serviced based phrases.
- Make your posts distinctive
Instagram is mainly based on photos, which means that you need to focus on this. So, you can make your posts look distinctive by using a signature filter or even using a particular photography style. This will make your posts instantly recognizable and make them more consistent.
You should also try to show your brand’s visual identity. This means that you should use the same image styles, fonts, colors etc that are utilized on your business website. This will make your branding more consistent across different channels.
- Be active
If you like posts randomly, this won’t achieve very much. However, if done strategically, it can actually help your business.
You should look closely at your competitors on Instagram and look at the people who are commenting on their content. These persons would typically also be your target market. Therefore, it is an excellent idea to follow them and engage with them on Instagram.
This will help you to build up your own audience of people who are very interested in your business’s products or services. Visit Stormlikes to find out more about building your Instagram following.
- Pay attention to hashtags
Hashtags are very important and they are used to navigate Instagram and find content that is relevant. According to research, it is a good idea to use about 10+ hashtags, however, don’t over do it as this will look unnatural and spammy.
Be sure to look at very successful Instagram pages and in particular your competitors. You can learn a lot by how they use hashtags and you can simply copy or adapt your own posts in a similar fashion. Always select hashtags that make sense and are relevant to your business and audience.
It may take you some time to get the hand of it, but hashtags and properly using them is very important. This will ensure you gain an engaged audience. There are actually hashtags that have an entire community, so you can easily find communities that would be interested in your business.
- Utilize special hashtags carefully
There are a couple of special hashtags that can improve your following. Some of these include:
#LVL which simply means like for like. Basically, once you like my posts, I will also like your posts as well.
#follow as well as #followme are also clear about what is being requested.
- Hashtags can appear to be quite messy
When you place hashtags at the end of your post, this will ensure that your post looks a lot neater. It is also a good idea to place them after your post as a comment.
- Make things easier
There are lots of hashtags that are common and widely used and you should save them on your phone. This would make it much easier for you to use them every time and in a consistent manner.
- Get branded hashtags
Lastly, make sure to use your brand name or company name as a hashtag. Your business should have about 4 or 5 brand specific hashtags that you use to describe your brand/company and you should use them on every post.
