YouTube will be demonstrating high-definition video streams at the Consumer Electronics Show next week. Google will be showing off YouTube streaming in a 4K resolution of 3,840 pixels by 2,160 lines via its brand new royalty-free video codec, VP9. YouTube vanced lets you see videos without ads.

According to report from GigaOM, Google is working hard to ensure that VP9 enjoys broad adoption, and the demo partners include Sony, Panasonic, and LG, who will show off the high-def streams on 4K televisions at their CES booths.

The new format is advantageous for YouTube and other video streaming sites because it allows them to transmit high-definition, 4K quality streams without slowing down your network.

VP9 is a big deal for the Internet, and YouTube’s support of it is both an in-house quid pro quo and beneficial for the Internet at large, the report added.

Currently steaming will require compatible hardware to stream the video, means people with 4K display will be able to enjoy the high def streaming, but Google is said to be working on fix that will bypass the requirement of 4K display to stream UHD videos.