Micromax Yu has launched a new smartphone in India called Yu Yureka Black. The smartphone is launched with a price tag of Rs. 8,999. It will be available on Flipkart from 6th June.
YU Yureka Black sports a 5 inch Full HD(1080 x 1920 pixels) IPS Display protected with Corning Gorilla Glass 3. It is powered by a 1.5GHz Octa-core Qualcomm Snapdragon 430 Processor with 4GB of RAM. For graphics it has a Adreno 505 GPU.
YU Yureka Black comes with a 13 Megapixel Sony IMX258 sensor rear camera with Dual LED flash and PDAF. For selfies, it comes with a 8 Megapixel front camera. It comes with 32GB in-built storage which can be expanded upto 64GB using MicroSD card.
Its connectivity options include 4G VoLTE, 3G, GPRS/EDGE, Wi-Fi, GPS/AGPS, GLONASS, Wi-Fi Direct, WLAN, Bluetooth, USB OTG, and Micro-USB. It packs a 3,000 mAh Battery. It comes with Fingerprint sensor under its home button.
YU Yureka Black runs on Android 6 Marshmallow, it will be updated to Android 7 Nougat soon. It is a dual sim device with dual standby support.
Micromax YU Yureka Black Key Specifications:
- 5 inch Full HD IPS screen
- 1.5GHz Octa-core processor
- 4GB RAM
- Adreno 505 GPU
- 13 Megapixel rear camera with LED Flash
- 8 Megapixel front camera
- 3,000 mAh battery
- 32GB Internal storage, can be expanded upto 64GB
- Android 6 Marshmallow
YU YUREKA Black Price in India is Rs. 8,999. It comes in Black color. It will be available on Flipkart from 6th June.
Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”
He further added “We are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category”
Speaking on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart said, “It is our continuous endeavor to bring latest smartphones at affordable price points, while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers”