Kult, the Indian based brand has unveiled a new smartphone called Kult Beyond. The device has been launched with a price tag of Rs. 6,999. The company has made its re-entry into smartphone segment with the new phone.

Kult BeyondKult Beyond sports a 5.2 inch HD (720 x 1280 pixels) OnCell Display. It is powered by a 64 bit 1.25GHz Quad-core MediaTek MT6737 Processor with 3GB of RAM. For graphics it has a Mali T720 GPU.

Kult Beyond comes with a 13 Megapixel rear camera with dual LED flash. For selfies also, it comes with a 13 Megapixel front camera with dual LED flash. It comes with 32GB in-built storage which can be expanded upto 32GB using MicroSD card.

Its connectivity options include 4G, VoLTE, 3G, GPRS/EDGE, Wi-Fi, GPS/AGPS, GLONASS, Wi-Fi Direct, WLAN, Bluetooth, USB OTG, and Micro-USB. It packs a 3,000mAh Battery. It comes with fingerprint sensor on its back side.

Kult Beyond runs on Android 7.1 Nougat with Cool UI. It is a dual sim device with dual standby support.

Kult Beyond Key Specifications:

  • 5.2 inch HD IPS screen
  • 1.25GHz Quad core processor
  • 3GB RAM
  • Mali T720 GPU
  • 13 Megapixel rear camera with LED Flash
  • 13 Megapixel front camera
  • 3,000 mAh battery
  • 32GB Internal storage, can be expanded upto 32GB
  • Android 7.1 Nougat

Kult Beyond price in India is Rs. 6,999. It comes in Black colour. It will go on sale in India from 18th August via Amazon.

Commenting on the launch, Mr. Hardip Singh, Executive Director, Optiemus Infracom said, “Today’s hyper-connected millennial demands high performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage.”

“At Kult, our endeavor is to offer made-in-India and best in class smartphones at very compelling price points. We are confident that Kult Brand will connect with today’s youth and meet their demands and requirements at large. We expect to see huge demand for Kult Beyond and are bullish on its success.” he further added.

Commenting on the partnership, Mr. Noor Patel, Director Category Management, Amazon India, said “In line with our vision of constantly expanding selection and enhancing choices for customers, we are happy to partner with Kult to launch the power packed Kult Beyond. We are confident that this new product addition will be well received by our technology savvy customers across the country. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on Amazon.in.”

In addition to the key features, the device provides many other value added services (VAS) to enhance consumers’ experience. Kult Beyond comes with a pre-installed Amazon apps, Amazon Prime Videos, Opera mini, Go2pay to recharge/Pay mobile bill, Xender applications, and many other integrated games.