Idea Cellular in association with Opera has launched ‘Idea Games Club’ for Idea subscribers. The new app requires a monthly subscription. Currently the monthly subscription for the Idea Games Club is Rs. 29 until 30 June 2016.

Idea Games ClubAfter subscribing to Idea Games Club, users can download any from the catalogue for free. Users can also purchase in-App purchases for free once the subscription is taken. The app can be installed on Android smartphones having Android 2.4 or above.

The Idea Games Club is powered by Opera. Opera has partnered with 150 global and regional app developers for the app. The app can be downloaded from website or by sending sms SUB OGCPM to 155223.

Announcing the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular says, “According to a Nasscom survey, around 40-50 million Indians play games on their smartphones, and this number is expected to grow by 50% annually. With the rapid rollout of our 4G services and increased penetration of smartphones in the country, we are providing our customers an array of rich digital services to meet their demand for engaging apps and content, and Idea Games Club is one such proposition.”

“Idea Games Club is the most affordable and convenient way to purchase paid games. The flat subscription-fee model – payable through operators’ billing systems – will save consumers a lot of money and effort compared to buying apps one by one from the traditional app store,” says Sunil Kamath, Vice President for South Asia & Southeast Asia.