Spectranet, Indian based fiber internet service provider unveils its new brand name – Spectra and its new website–spectra.co. The Company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

SpectraThe company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy. By providing 100 Mbps speed across all its packages at affordable price points, Spectra has seta new benchmark in the FTTH category in India.

The company will provide more services to its customers apart from being a high speed internet with unlimited data usage. Spectra recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions.

Commenting on the announcement, Mr. Udit Mehrotra, MD & CEO – Spectra, said “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating. We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries”

“People have become more device agnostic to video streaming, gaming, education, video conference, medical assistance or eGovernance; consumers are looking for high speed internet to access these services. They are craving for connectivity and looking for option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more.” he further adds.