US based online retailer Amazon launched a new mobile brand on its Indian Store called 10.or (Tenor). The first smartphone under the brand is 10.or E. The budget smartphone was launched in India with a price tag of Rs. 7,999.

Tenor 10.or EAmazon scheduled the first sale of 10.or E on its website for 14 Sept but that didn’t happened. The official product page of 10.or E on Amazon mentions that the 14 September sale has been postponed. The e-commerce website has not revealed when the device will go on sale.

It is unclear why the sale of 10.or E has been postponed in India. It may be due to supply issues or may be due to some legal formalities. Or it may happen that tenor might want to gain some traction by giving out the review units to tech fraternity. The device might go on sale by end of this month.

Tenor E features a 5.5 inch Full HD (1920 x 1080 pixels) 2.5D Curved Glass Display protected with Corning Gorilla Glass 3. It is powered by a 64 bit 1.4GHz Octa core Qualcomm Snapdragon 430 Processor with 2GB/3GB of RAM. For Graphics it has a Adreno 505 GPU.

Tenor 10.or E comes with a 13 Megapixel rear camera with LED flash. For selfies, It comes with a 5 Megapixel front camera. It comes in 16GB/32GB in-built storage which can be expanded upto 128GB using MicroSD card.

Tenor 10.or E Key Specifications:

  • 5.5 inch HD screen
  • 1.4GHz Octa core processor
  • 2GB/3GB RAM
  • Adreno 505 GPU
  • 13 Megapixel rear camera with LED Flash
  • 5 Megapixel front camera
  • 4000 mAh battery
  • 16GB/32GB Internal storage, can be expanded upto 200GB
  • Android 7 Nougat

Tenor 10.or E Price in India is Rs. 7,999 for 2GB RAM + 16GB storage variant and Rs. 8,999 for 3GB RAM model. It comes in Aim Gold and Beyond Black colours. It will go on sale on Amazon soon.