Sachin TendulkarSmartron has signed up Sachin Tendulkar as its Brand Ambassador. Along with becoming brand ambassador, Sachin has also invested in the technology based OEM company. The cricket legend has become strategic shareholder in the Smartron company.

Smartron will launch smart devices and Internet of Things (IoT) products for consumer and enterprise markets in first quarter of FY 2016-17. The company has been operating in stealth mode since August 2014.

Commenting on the association, Sachin said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

Commenting on Sachin’s association with the company, Mahesh said, “We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs.”