PVR currently sells its tickets online via multiple channels and now it will be selling its tickets on PayTM. PVR Cinemas targets to sell Rs. 2.5-3 Billion worth of tickets on PayTM.
PVR is aggressively increasing its presence on multiple verticals. Current movie ticketing is worth USD 2 billion and it is growing 10% annually. Only 15% of tickets are sold online compared to domestic market.
PaytM plans to double up the online ticketing within just one year. It currently has 125 million registered users and receive over 90 million orders per month.
Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “In our never-ending passion to provide convenience to our esteemed patrons, we have partnered with Paytm as our eticketing channel partner. Reaching over 500 screens brings further responsibilities to provide a seamless movie watching experience. With Paytm, we envision to touch millions of new movie goers who may now experience the joy of watching films at a PVR Cinema near them. This is another initiative to augment the box office revenues by reaching out to more consumers and achieving better penetration into micro markets. To sum up, this association is a sure delight not only for us but for our patrons, film distributors and producers alike!”
Mr. Vijay Shekhar Sharma, Founder & CEO, Paytm said, “Launch of movie tickets on Paytm is in line with our overall strategy of bringing more and more payment use cases online. Today online platforms penalise customers for paying in advance digitally as they are asked to pay a fees and surcharge. We will eradicate this practice and also enable customers to purchase popcorn and other confectionaries online thereby reducing queues as well.”
PayTM will initially sell the tickets from PVR Cinemas and F&B products. Over 500 screens tickets can be booked online. The ticketing system is now live on PayTM. The e-Commerce platform is giving 15% discount on movie tickets.