If you’ve heard SEO is essential to your business, but you aren’t exactly sure what that means, that’s OK! Thankfully, there are agencies out there like White Label SEO Reseller that can take care of all your SEO needs. Digital marketing agencies offer a wide variety of SEO services, from keyword research to link building. However, if you’re looking for some beginner advice into creating an SEO strategy of your own, here are a few tips to keep in mind.
Analyze Existing Traffic Data
This is a great place to start if you’re unsure of what to do first. Take a look at your website’s traffic. What are your top 10 high-performing pages? What do they all have in common? What keywords brought your audience to those pages? When you take the time to look at these factors, you can get an idea of where to go from there. Maybe it’s the content that’s driving your traffic. You can take evergreen content and update it.
Keyword Research with Intent
Once you’ve got an idea of how people are accessing your website, the next thing to do is keyword research. What exactly is a keyword? Basically it’s the word or phrase that a person uses in a search engine to look something up. But it’s about more than just nailing the perfect keyword. It’s about the intent of the user.
What is the reason they are searching for something? There are a few reasons people use search engines: navigational (i.e. searching for a specific website), informative (i.e. searching for information on a topic), transactional (i.e. to make a purchase). If you’re trying to find a keyword for some of your blogs, research something that is relevant to those blogs. If you’re trying to sell something, look for a keyword that’s relevant to your products. There are quite a few keyword research tools out there you can utilize such as Google Adwords’s Keyword Planner, or Keywords Explorer.
Create Quality and Relevant Content
It’s easy to get caught up in all the keyword research and SEO strategy when you’re creating content. Your mind is focusing on optimizing your website as best as you can! But don’t forget about the human aspect. Write for your audience first, and then optimize. They’re what drives your site and your business.
Your content should strike a chord with your audience, being both relevant and captivating to keep their attention. After all, you want them to come back for more! So even if you’ve got the perfect keywords and your blogs and website are optimized, it won’t matter if you don’t have that great content your audience wants. This is where analyzing your existing data comes in handy so you can see what’s already working for you versus what isn’t.
The best way to stand out in a search engine result is with a scroll-stopping title. If you can swing it without making it sound awkward, include a keyword in the title! Unfortunately, there’s no exact science to title writing. You don’t want anything that sounds too clickbaity and you don’t want anything that sounds too boring, either. It’s really about what your audience wants and what matters to them. Here are a few things to keep in mind when writing titles –
- Stay true to the search intent
- Keep it short
- Be descriptive and unique
- Add a keyword if it’s possible
Hire a Digital Marketing Agency
Honestly, sometimes it’s just easier to pay someone else to do it! Small business owners have a full plate to deal with already. Trying to learn a whole new skill can be overwhelming and time-consuming. White Label SEO Reseller provides link building for marketing agencies to use as their own, which means you’ll have reliable backlinks on your website, along with other great SEO tools. Hiring a reputable third-party marketing agency can do wonders for your business.
While the idea of implementing an SEO strategy can seem overwhelming, it really isn’t! Analyze your website traffic often, research target keywords that are relevant to your audience, create amazing content (no pressure, right?), and grab your audience’s attention. Start small, and expand from there.