Traditional TV advertising has always depended on Nielsen’s gender and age data to locate an audience. However, with the arrival of programmatic TV, advertisers and brands are able to use data analytics and automation technology to increase their accuracy in reaching the right audience. This form of advertising has the potential to address the challenge…
“Information is the oil of the 21st century and analytics is the combustion engine” PeterSondergaard, Senior Vice President, Gartner Data is everything in this 21st century. However, unless insight is extracted from it, data remains useless. Big data analytics exists to analyze data to discover valuable insights, hidden patterns, and other information to enhance decision…
Motorola is gearing up to launch a new smartphone in India. The company has started teasing the launch of Motorola One Fusion+. It is expected to be launched in the country in June. It has pop-up front camera. Motorola One Fusion Plus flaunts a 6.6 inch Full HD+ (1080 x 2340 pixels) HDR10 Total Vision…
Xiaomi has launched its new version fitness tracker, Mi Band. The Chinese company has launched Xiaomi Mi Band 5 in China. The device comes with many new features compared to previous models. Xiaomi Mi Band 5 is launched with a price tag of 189 Yuan for the standard version and NFC variant is launched with…
With the rise of corporate culture in the 1960s, the global business domain has boomed and never looked back. There are scores of business specializations and roles in the domain and hundreds of business degrees catering to the development of eligible candidates for these roles. With constant developments and innovations in the business domain, business…
The ACCA degree is globally recognised and ascertains that one has the necessary skills to take up reputed job role. This criterion is shared by another popular degree which is the MBA as it serves as proof that the degree holder has required expertise in the field of business. By combining the MBA with ACCA course,…
Chinese smartphone maker Xiaomi has launched a new smartphone under its Redmi brand. The company has launched Redmi 9 mobile phone in Europe. It comes with upto 4GB of RAM and is powered by Helio G80 SoC. Xiaomi Redmi 9 features a 6.53 inch Full HD+ (2340 x 1080 pixels) 20:9 Display. It is powered…
When the only aim of investing is saving money for the future, one might wonder why there is a myriad of schemes and instruments in the market. It is quite obvious that the investment income is utilized for future expenses, but the investment goals differ amongst investors. Henceforth, we have schemes customized as per individual’s…
Chinese smartphone maker Vivo has launched a new smartphone in India. The company has launched Vivo Y50 in India. It is launched with a price tag of Rs. 17,990. It is powered by Snapdragon 665 SoC and has 8GB of RAM. Vivo Y50 sports a 6.53 inch Full HD+ (2340 x 1080 pixels) iView Display….
Accurate Information on products is critical to sell them. This is especially important because before even visiting a retail outlet, consumers research about a product on internet to reach to a purchase decision. The information available to consumers/users at that very initial point is relevant for me to decide whether to purchase or not. Additionally,…
