Today is the Earth Day and we should keep our Earth safe. Pollution is rising daily and with the rise of pollution, we are facing breathing issues. Many cities in India are highly polluted.
To let you know the latest pollution stats of your city, Twitter has rolled out a new feature. To monitor pollution information, just tweet a message with #Breathe and get your city’s pollution levels. Twitter has partnred with India Spend to offer real time pollution level.
In the initial launch phase, Twitter users will be able to constantly monitor the air quality in their neighborhoods in three major cities: Delhi, Mumbai and Bangalore.
As per WHO’s list in December 2014, 13 out of 20 most polluted cities worldwide are in India: Delhi, Patna, Gwalior, Raipur, Ahmedabad, Varanasi, Lucknow, Chandigarh, Agra, Bhopal, Dehradun, Jaipur and Ranchi.
Raheel Khursheed, Head of News and Government Partnerships at Twitter India, said, “Not only is Twitter the best way to see what’s happening in your world right now, but it is also the best place for real-time information updates to make your life better every day. Pollution levels across India are rising and is a huge health issue affecting millions of people. By leveraging India Spend’s air-quality monitoring network, Twitter is democratizing access to live air pollution data to help Indians make healthier living decisions from Earth Day 2016 and beyond.”
Govindraj Ethiraj, Founder, India Spend, said, “India Spend’s mission is to improve the quality of public discourse by using data to tell stories. With #Breathe , we are combining the latest in low-cost censor technology with increasing citizens’ demand for alternative data narratives. Going forward, we believe that projects like #Breathe will convert into real action on ground and policy response to improve the quality of our lives.”