After several reports about Idea Billing in India for Google Play Store, the company has officially launched carrier billing option in India. You can now purchase Apps and Games from Android store.

Google Play Store Idea carrier bllingIdea prepaid and postpaid customers can now purchase apps and games from Google Play Store. Idea Customers will now see an Idea Billing option in Account settings. The setup process is very easy, postpaid customers will charges will be added in the monthly bill.

Speaking on the occasion, Mr. P. Lakshminarayana, Chief Operating Officer – Corporate, Idea Cellular, said, “Idea has been at the forefront of the internet revolution and has built a robust network through an extensive 3G and now 4G rollout. With capabilities to provide wireless broadband services to nearly 880 million Indians, Idea is well poised to take the lead in the way content is served to an increasing army of digital savvy users. This tie up with Google Play creates a vast set of opportunities for Idea subscribers and also builds a secure gateway to the digital world.”

Talking about the launch, Mike Hayes, Director, Business Development, Android & Chrome Partnerships at Google said, “This collaboration with Idea Cellular is the first time Google Play has offered direct carrier billing in India. Like with lower minimal pricing for apps and pre-paid vouchers, we hope to make it easier for people to pay for the content they want on Google Play.And we also hope that this will give a boost to the developer ecosystem in India, helping developers to grow their businesses on Google Play and connecting to Indian customers.”

You can check the setup process of adding Idea Billing as Payment method in Google play store in video below: