The internet has changed a lot since it first started, and it will continue to change to adapt to how people use it and the tech that becomes available. In the future,who knows what websites will look like? The only thing you need to focus on is to try to provide your users with a unique experience while at the same time using the limits of current technology to provide them with an easy site to use.
If you don’t update your website in order to keep up with changing trends or to maximize the technology available, then you will be left behind. This means more than your users not liking your site. Google plays a critical role in organic traffic, and only when you follow their rules and work with their algorithm can you expect to reach the first page of Google, much less the first spot. Though this first page is difficult to get to, it cannot be done unless you optimize your website as much as possible, and today, that means making it mobile-first.
What is Mobile-First?
Mobile-first is one of the most important changes to the internet in recent years. Before now, desktop websites were primarily accessed, but that is no longer the case. Almost two-thirds of internet users access said internet with their mobile devices. Phones only continue to become more powerful as well, so the previous limits companies had on designing a great mobile site are no longer in place.
Simply put, mobile-first is a new era where the mobile version of a website will be treated as the main website.
Why is Mobile-First So Important?
If your website is non-responsive and does not put emphasis on creating a mobile-friendly site, Google will penalize you. With an increasing number of people using their mobile device to access the Internet, this move is set to force companies of all sizes to ensure that the mobile experience is a positive one. No more poorly designed sites. No more frustrating experiences. The move to a mobile-first focus is one that benefits both your company and your customers.
How Do You Know if Your Website is Optimized for Mobile?
Responsive designs can take a lot of the heavy lifting out of designing your site for mobile, but in some cases, it isn’t enough. You need to design new pages, content, and more with mobile as your standard. Check now to see if it is easy and pleasant to use your website on your phone. If it is in any way difficult, or boring, then you need to make changes.
How to Make Your Website Mobile-First
Making your website mobile-first is one of the prime reasons why so many companies have turned to professional SEO services. The digital world changes so often, and having dedicated services lifts the pressure off of you. What every good SEO agent will tell you, however, is that the first step to any strategy is to audit and improve your website. That is why having a web developer who knows the ins and outs of SEO working on your site is the best move you can make for a move to mobile-first.
To help you understand more about what chances are needed, here is a rough outline:
Improve Your Site’s Speed
Site speed is very important, and will require either a hosting switch or a programming switch in order to improve.
Use Drop Down Menus
Keep your information clean with drop-down or accordion menus. You don’t need to worry about hiding information, either, as Google has explicitly stated that drop-down menus like these will not be penalized. This is because they know and understand that space is limited on mobile devices, and the user experience is their main priority.
Use HTML5 or Java
Rethink Your Advertising Methods
Pop up ads and distracting ads that might have fit seamlessly with your desktop design will take up too much space and make your website look like a spam account. That is why you will need to rethink your advertising. Consider offering your advertisers sponsored posts instead of pop up ads, for example, a move that is proven to be more effective.
Redesign Your Mobile Website
Mobile phones are finger-friendly, which means that your website also needs to be finger-friendly. Buttons should be large enough to press even with big fingers, drop-down menus should be easy to navigate, and so on. This is the best way to improve the mobile experience.
Make Online Shopping Seamless Across Devices
A significant portion of people will start their shopping journey on one device and finish it on the next, which is why seamless shopping experiences are so important. Encourage sign-ups so that information can be saved and the experience can continue whichever device they are using next.
Make Mobile Your Priority
When designing new pages or posts, always prioritize how it will look, function, and act on mobile before you look at the desktop version. In fact, it is possible to change the settings on both pages and posts, so that certain elements only show up on desktop. This can cut down on clutter and keep the mobile version looking great, while still offering users a different, great experience on desktop.
Switching to mobile-first is mostly a change in priorities. You will be doing the same thing you are doing now, only with the goal of your website being perfect to use on mobile above all else. This will help improve the experience of the 60% and growing that use their mobile devices to surf the internet.