Samsung promised at CES in January that it would deliver a 110-inch UHDTV this year to its already available giant 85-inch model and with just a couple of days left to spare here it is. Samsung says a 110-inch TV that has four times the resolution of standard high-definition TVs is going on sale for about $150,000 in South Korea.

Samsung 110 inch ultra HDTV

The launch of the giant television set reflects global TV makers’ move toward ultra HD TVs as manufacturing bigger TVs using OLED proves too costly.

Last year, Samsung and rival LG Electronics touted OLED as the future of TV but they are still struggling to mass produce larger and affordable TVs with OLED. Japanese media reported that Sony and Panasonic decided to end their OLED partnership.

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Samsung’s 110-inch U-HD TV measures 2.6 mete.rs by 1.8 meters. It will be available in China, the Middle East and Europe. In South Korea, the TV is priced at 160 million won ($152,000) while prices in other countries vary.