Celebrity ambassadorship has a significant impact on their careers. Not only do they have to wear these expensive watches to look gorgeous, but their collaborations with these high-end brands can fetch them anywhere between $500,000 to $5 million annually. Longines Vice President issued a comment to the New York Post about the aspirations of brand-celebrity partnerships, saying they meet the ambassador’s principles with the ones that identify the brand, particularly Longines. Raynald Aeschlimann, Omega CEO and President, eventually added that the ambassadors have a personality and charisma that clients can trust, and their high-profile influence can often be far more efficient than regular advertising. Here are some of the famous celebrities, athletes, and organizations and the watch brands they are partnering with.
Simon Barker – Longines
Since 2012, Simon Baker has served as a Longines Ambassador of Elegance. Longines’ moral principles are personified by the Australian actor, who perfectly embodies the company’s slogan “Elegance is an attitude.” Simon Baker, an Australian-born actor who has been nominated for an Emmy and a Golden Globe, has a remarkable perspective that extends both television and film, attracting the attention of global audiences. He can presently be seen in the massively successful show The Mentalist as ‘Patrick Jane.’ It’s inspiring and incredible to see him wearing various Longines watches men truly adore.
Primož Roglič – Tissot
Primo Rogli is a cycling champion with a one-of-a-kind profession. He began his sporting career as a ski jumper after being born in the former Yugoslavia. After winning numerous worldwide titles, he chose to alter from skis to a racing bike in 2011. The gamble paid off: within a few years, the Slovenian titleholder had enlisted the world’s elite and won a number of races, such as Liège-Bastogne-Liège, La Vuelta, and the Tour de Romandie. He has multiple Grand Tour podium finishes and was labeled the UCI World Ranking’s No. 1 road cyclist in 2020. Time measurement is an important aspect of both his life and his career. His affiliation with Tissot makes absolute sense to him.
World Rugby – Tudor
The World Rugby Awards recognize and reward outstanding quality. Tudor embraces the modern player who is creating an effect on the global stage as a supporter of the World Rugby Breakthrough Player of the Year. These are the people who are inclined to develop their desires and are directed by prior events as they strive to be the greatest that they can be.
The Rugby World Cup is the ultimate competition for a rugby player. It offers a framework for you to put your athletic strength, expertise, stamina, and mental ability to the test against the world’s finest teams. These competitors are intended to go above and beyond in the pursuit of excellence in the most extreme environment that the sport can provide, in a very Tudor “Born To Dare” enthusiasm. Tudor will facilitate the Rugby World Cup 2022, which will be held in Cape Town for the first time.
Naomi Osaka – TAG Heuer
Naomi Osaka has been one of the world’s most explosive and impactful tennis players since entering the WTA professional circuit in 2013. Osaka has garnered her position among the best players of her era by focusing on triumph in every match. Naomi Osaka is a world-class athlete who is also a dedicated social activist working to make the world a better place. The 23-year-old versatile Japanese player has four Grand Slam titles. She won the US Open twice, in 2018 and 2020, as well as the Australian Open in 2019 and 2021, a living legend.
Julia Roberts – Chopard
Julia Roberts is Chopard’s new official “ambassador” and the face of the company’s Happy Sport crusade. It’s a remarkable collaboration given that the actress with the emblematic smile has previously only worked with Lancôme. The campaign features billboards, digital, and editorial content, as well as three short videos styled by Elizabeth Stewart and directed by Xavier Dolan.
One video demonstrates a behind-the-scenes glance at a Chopard snap with Roberts; the second is a Q&A with her, and the third features the actress frolicking and blowing a kiss as if imitating the steps of the five “dancing” precious gems in the watch cases. While the Happy Sports timepieces are the focus of the project, Roberts also dons other items from Chopard’s Happy Diamonds set.
Abraham Ancer – Audemars Piguet
Abraham Ancer, who was born in Texas but reared in Reynosa, Mexico, opted to play for the Mexican flag. He started his career with the International Team in the 2019 Presidents Cup and has since become one of the most effective players on the PGA Tour. Audemars Piguet has formed friendships with a few of the world’s greatest golfers, including Ancer, over the years. This Dream Team of Golf Ambassadors is made up of outstanding and enthusiastic players who work relentlessly to push their boundaries.
Benedict Cumberbatch – Jaeger‑LeCoultre
Jaeger-LeCoultre is delighted to welcome world-acclaimed Benedict Cumberbatch as a brand ambassador in 2018. With his credibility as an actor, a loving father and husband, and someone who devotes himself with vitality to philanthropic causes, he epitomizes the exquisite and dynamic man of today. In his film ‘Dr. Strange,’ Benedict’s persona dons a Jaeger-LeCoultre Master Ultra Thin Perpetual engraved watch, the sensual engraving of which is part of the storyline.
Michael B. Jordan – Piaget
Michael B. Jordan, an American actor and Ambassador of the Maison shone brightly on the Red Carpet at the New York opening night of his film “Creed II.” He was wearing a Piaget Polo white gold diamond watch and Possession white gold diamond rings. Michael B. Jordan donned a legendary Altiplano white gold diamond watch and a Possession white gold diamond ring to the film’s European launch in London.
In a Nutshell
Raynald Aeschlimann considers the term “ambassador” to be too formal. As the CEO of a luxury watch brand, he preferred to refer to the people they are working with as “friends” because that is exactly what they are. While many manufacturers offer joint ventures with celebrities, Van Cleef & Arpels and Patek Phillipe have chosen to skip such procedures of garnering customers.