How to Advertise on Programmatic TV

Traditional TV advertising has always depended on Nielsen’s gender and age data to locate an audience. However, with the arrival of programmatic TV, advertisers and brands are able to use data analytics and automation technology to increase their accuracy in reaching the right audience. This form of advertising has the potential to address the challenge…

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Hadoop vs. Spark

“Information is the oil of the 21st century and analytics is the combustion engine” PeterSondergaard, Senior Vice President, Gartner Data is everything in this 21st century. However, unless insight is extracted from it, data remains useless. Big data analytics exists to analyze data to discover valuable insights, hidden patterns, and other information to enhance decision…

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