Despite being beleaguered in the social media sphere by reports of not protecting user data privacy, Facebook remains a versatile platform for social networking and promoting your business. The key to utilizing this giant platform lies in understanding Facebook advertising techniques.
Facebook advertising is a powerful tool that allows you to reach more people resulting in ROI and increased conversions. Right here, we look at courses that teach you to use Facebook advertising to work for you.
1. Facebook Advertising Training Course by Emartketeers
This course helps social media professionals and digital marketing strategists to run effective ad campaigns. It enables you to create productive and successful Facebook ads, understand the challenges Facebook ads face, as well as to measure the performance of your ad campaign.
The Take Away
You will learn how to develop and implement a Facebook ad campaign and how to harness the potential of Facebook. The most vital lesson learned will be discovering how Facebook ads work and how to excel at it.
Pros
- Training by a digital marketing specialist with a proven track record
- You can have the training in-house
Cons
- It is only available in the UK
2. Facebook Ads for E-Commerce: The Complete Guide by Adam Reed
This course is created by a Shopify Dropshipping entrepreneur who also happens to be the best selling instructor on the subject, Adam Reed. The course starts you off at the beginning by teaching you how to create a Facebook page for your business or service. It also helps you understand the objective of Facebook Ads and develop custom audiences from different sources.
The Take Away
You will learn how to correctly set up Facebook pages, the structure of a Facebook advertising campaign, and how to measure Facebook advertising campaigns for your e-commerce business.
Pros
- The course is extremely affordable
- They offer additional bonus courses
- There is plenty of content to help grow your campaigns
Cons
- The content can become overwhelming for entry-level students
3. Facebook Ad Ninja Masterclass by Kevin David
Kevin David has been inside Facebook and offers insight about how to use the platform’s advertising techniques to reach your business goals. The course helps you to understand Facebook ads and how they work as well as how to create ad copy that results in conversions.
The Take Away
You will learn how to make money without a product at hand and how to avoid things that will negatively impact your profitability with Facebook Ads.
Pros
- Private one on one sessions with Kevin David
- Bonus courses to supplement the main course
- Access to an extensive library with hours of updated content
- The course caters to beginners as well as experienced clients
Cons
- It is a costly course
Conclusion
You can narrow down the specific demographic you are trying to reach on Facebook by looking at their interests, stage in life or socio-economic characteristics. Then using Facebook’s audience insights you can see how many likes and comments your content is getting, how your audience is accessing your page (desktop or mobile), their age, language, location and buying activity. After which you can use the above courses to break your glass ceiling.
